What's Hot in Small Business – Chris Crum
|Chris Crum has been a featured writer with the WebProNews.com team and the iEntry Network of B2B Publications since 2003. Chris writes for Small Business Resources about social media, search, and what’s new for small business. Hundreds of publications link to Chris’ articles including the Wall Street Journal, USA Today, LA Times and the New York Times.|
Facebook Gave Small Businesses A New Video Storytelling Tool
Facebook recently announced that it surpassed three million active advertisers. This came just six months after announcing that it had surpassed 2.5 million and about a year after it hit 2 million.
As it announced this impressive milestone, the company announced a new video storytelling tool for businesses called Your Business Story. Facebook claims that you can use the tool to make a video that tells people what your business brings to the world, and in just a few steps.
The idea is that every business has a story, and this tool will help you tell yours.
The tool works as an app. You'll need to grant it the necessary permissions, and then you'll be able to select from any pages you run. Once you do so, you'll be prompted to select photos from your Page. Select 8 of them. You can browse through your most-liked photos, your timeline photos, your profile pictures, your cover photos, plus any mobile uploads or other albums.
Once you select your photos, you can click and drag them to order them as you like. Then confirm the order you want.
After that, you'll be asked to write your story. Facebook gives you the "We're in the business of..." Prompt, and then you have 90 characters to fill in the rest. Once you have the text of your story how you like it, you can confirm that as well.
After that, you'll be asked to select music. You can choose a soundtrack for your video based on the options Facebook provides. It would be nice if you could use whatever music you want, but this will help you avoid any copyright infringements. There are four options. One is guitar-based, one is piano-based, one is electronic, and the other is percussion-based.
Once you select the music you want, Facebook will take a few moments and generate a preview of the story. It automatically places the photos throughout and adds the selected soundtrack. You can watch it and see if you like your choices. If you're not satisfied, you can edit it from there. If you go to edit, you'll just start the entire process over.
If you do like what you created, you can share it to your Page from there. Presumably you can create as many of these things as you like. They're kind of like mini-commercials for your Facebook audience, and would probably make nice little sponsored posts.
Even if you don't sponsor your story, it stands to reason that Facebook will show it to a significant portion of your Facebook followers because if there's one thing we've learned about Facebook over the last year or two it's that it really loves showing users video. If there's another thing we've learned, it's that it prefers showing Facebook videos (as opposed to YouTube or other platforms).
According to a recent report, video content gets the third most engagement on Facebook by post type behind questions and images. This is more than giveaways, coupons and discounts.
The storytelling tool certainly isn't going to give you a comprehensive way to provide the entire biography of your business, but it's a nice way to introduce people, who may not know what you're all about, to what you have to offer and remind customers why they liked you in the first place.