What's Hot in Small Business – Chris Crum
|Chris Crum has been a featured writer with the WebProNews.com team and the iEntry Network of B2B Publications since 2003. Chris writes for Small Business Resources about social media, search, and what’s new for small business. Hundreds of publications link to Chris’ articles including the Wall Street Journal, USA Today, LA Times and the New York Times.|
Yelp Now Lets Users Review Businesses From Their Phones
Yelp is now letting its user leave reviews on its popular online review site from their mobile phones. Surprisingly, this wasn’t already a feature that existed, but it is now.
Yelp announced that the feature is now available on iOS, so iPhone users can take advantage. Android will be coming in the near future. While the company didn’t mention other platforms like Windows Phone or BlackBerry, it seems fairly likely that the functionality will make its way to these at some point in the future as well.
“Mobile phone usage has come a long way since the days of the hunt-and-peck, shorthand ‘C U L8R’ texts,” says a Yelp mobile product manager. “Nowadays, people are more mobile savvy and are becoming used to contributing long-form content directly from their device. These days, many people are interacting with Yelp solely through their mobile device. Which is why we’re introducing the ability to write and publish reviews on mobile!”
Now, “Yelpers won’t have to wait until they get home to tell the world why their neighborhood barber is deserving of five shiny stars - they can do it directly from their phones, while they’re on-the-go,” he says. “What’s more, any photos that a Yelper has taken of the business they are reviewing will now appear in-line with their mobile reviews, similar to how they do on the website.”
Yelp launched the photo feature a couple months ago.
While users won’t have to wait until they get home to give their glowing reviews to businesses. It also means they won’t have to wait (and have time to cool down) when they have a negative experience. This is going to give businesses an even bigger reason to provide the best service possible.
Yelp reviews can make or break businesses, and now customers have the power to immediately share their thoughts about your business before they even walk out the door. It’s actually kind of scary.
Granted, users could always do this in some capacity. They used to be able to leave “tips,” which are essentially short little reviews. Now they’ll be able to go into as much detail as they want to.
“Prior to today, we offered Yelpers the option to leave a “Tip” after checking in at a business,” the Yelp product manager explains. “Tips are still here to stay and are great for bite-sized content (i.e. ‘great jukebox!’). Mobile reviews are a better option for people looking to go into detail about the factors that contribute to a business’ star rating. To help make sure that these reviews are high-quality and useful, we may post any reviews that are too short as a Tip as we experiment with rolling out this feature. Yelpers can always go back and add in more detail later to flesh it out into a full-fledged review.”
Yelp says its mobile application is used by 10.4 million unique mobile devices on a monthly average. Like I said, it’s scary.