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Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman

Aliza Sherman is a news media entrepreneur, author, women's issues activist, and international speaker.
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the news media industry and their participation on the Internet.

Marketing Your Company Using Streaming Video Apps

Marketing Your Company Using Streaming Video Apps

Marketing trends can be cyclical, and recently there has been a resurgence of interest in live streaming video, particularly because of two new and popular smartphone apps: Meerkat and Periscope. Both apps allow you to broadcast video live as it is happening straight from your digital device as opposed to uploading a video after the filming is completed.

Meerkat is a small startup that launched first and incorporated Twitter into its features to easily tweet out to your following that you’re broadcasting live. Periscope, owned by Twitter, launched soon after and both apps are battling for dominance.

But what do these apps mean for your business? Video is very popular, not just on YouTube but on Facebook and other social networks. Live streaming video lets you tell your company’s story or reach out to your online audience in the moment.

Here are some effective ways to use live streaming video:

  1. Event coverage – If you attend conferences or organize your own events, you can use a live streaming app to broadcast sessions as they are happening – with permission, of course.
  2. Behind the Scenes – You don’t have to stream only planned events. Give your customers a glimpse of the inner workings of your company to build a more personable brand.
  3. Tours – Along with behind the scenes video, you can provide tours using a live streaming video app to give people a first-person perspective as you are showing a house (think “real estate agent”) or exploring a new place.
  4. Product Demos – Showcase your products with live demonstrations. Keep in mind that “live” means no way to edit out errors as they happen so broadcast at your own risk! You can edit saved videos after the fact and post them online.
  5. Classes – Offer classes or trainings to your team, your clients, vendors, colleagues, you name it.
  6. Shows – In the same way you might produce a regular podcast like a radio show, you can produce a regular live video show as a way of building your brand, attracting an audience and showcasing your expertise.

Before you get started with using a live streaming mobile app, consider purchasing a small tripod for your device to achieve a steady broadcast unless you are going for the hand-held camera look on purpose. Your arm can get very tired while filming an extended broadcasting session. A “selfie stick” or monopod (one leg instead of three) is another handy tool for live streaming because you can lift it easily overhead to capture footage from a birds-eye view.

As with any app that you use to produce content, always go back to your business goals, your key marketing messages, the audience you are trying to reach and what you’re trying to get them to do. Even though there can be a certain degree of spontaneity with live streaming video, you’ll be most effective if you plan using an editorial calendar, some storyboarding or even just a rough outline of what you’ll be filming. Live streaming video can help you engage with your audience in a fresh, more immediate way using a tool that is with you wherever you go.

Read other social media blogs by Aliza Sherman

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