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Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman

Aliza Sherman is a news media entrepreneur, author, women's issues activist, and international speaker.
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the news media industry and their participation on the Internet.

Five Smart Ways to Enhance Your LinkedIn Profile

Five Smart Ways to Enhance Your LinkedIn Profile

The personal and professional profiles of you and your team members can be just as important in today’s social media marketing to reach and influence customers as your company’s brand image. Given that fact, your LinkedIn profile is a key component of expressing your own brand to a business audience.

Here are five features on your LinkedIn profile that you might not be using or may not even know about:

1. Link from your profile to your page.

This is the easiest and quickest way to attach your personal profile to your company’s Facebook Page. If your company has a LinkedIn Page already set up, go into your LinkedIn profile. To add a link from your profile to your LinkedIn Company Page, first make sure you are following your Company page. Then go to the Experience section on your profile and edit your current work experience entry. Delete your company name then re-enter it slowly. A list of matching companies should appear as a drop down menu. Select your company’s name and hit the Save button. The name of your company should now be a live link leading to your company page. Your image and a link to your profile should also appear on your Company page.

2. Edit your profile background.

There was a time that only Premium LinkedIn account holders could access customizable photo features on profiles. Now even Basic account holders can add a background photo that appears at the top of your profile, similar to a Facebook cover photo or Twitter header image. To add one, select Edit Profile then click the Camera icon above the very top section of your profile. Select an image from your computer – preferably 1000x425 pixels but no larger than 4000x4000 pixels. Then click Save. Your profile background image will not be fully visible so make sure that critical images and text show up when it is uploaded. Use this photo as a way of demonstrating your brand as well as tying you with your company’s brand.

3. Prune and curate your Groups

LinkedIn Groups can be excellent B2B peer networking forums, but have you checked your LinkedIn Groups lately? View a list of the Groups you’ve joined and make sure they properly convey the image you’d like to project as well as contribute to your professional networking and peer support. Remove yourself from any Groups that are superfluous. Research new and more relevant Groups to join. If you’d like the logo and link to certain Groups to show up on your LinkedIn Profile, go to My Settings in each Group you’d like to display and choose “Display the Group logo on my profile.”

4. Add Photos and Video

While editing your profile, add some multimedia visuals to break up the typical resume-style text. You can upload PowerPoint presentations, PDF files and even videos and move them higher or lower on your profile. Choose to show them higher so they are visible as soon as someone views your profile page. Make sure the multimedia you upload properly showcases your expertise and your company.

5. Add Volunteer Experience to your profile.

Aligning with a cause is an important part of one aspect of marketing called Cause Marketing. If you volunteer for a nonprofit organization, post this fact to your LinkedIn Profile. LinkedIn prompts you to add volunteer work to your profile. Add the organization or organizations, your role, the date or date ranges and a description of activities you engaged in. People like to connect with other people who share common causes and goals. Make sure your entries here are accurate and genuine, not gratuitous.

Bonus: Upgrade your LinkedIn account. LinkedIn lets you try Premium level accounts for free. Click on the “Try Premium for Free” link on the upper right of your LinkedIn homepage. Select Business Plus ($575.88/year) or Executive ($899.88/year). You can also pay monthly for either. Two useful features of Premium accounts is being able to see who has viewed your profile as well as being able to directly message other LinkedIn members even if you are not connected to them using LinkedIn’s InMail.

Log into your LinkedIn account today and make at least a few of the changes above to increase your profile’s branding and effectiveness.

Read other social media blogs by Aliza Sherman

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