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Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman

Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the new media industry and their participation on the Internet.

Using Apps on Your Facebook Page

Using Apps on Your Facebook Page

In earlier versions of Facebook Pages, you could add “tabs” across the top of the Page that led to additional content or pages within your Page that you could create and control using third-party software. With a later redesign, tabs became known as “apps” and appeared as boxes across the top of your Page, under your Cover image. Only three of the apps you added to your Page were visible alongside the Photos app that could not be moved.

Fast forward to the latest Facebook Page design. Apps now appear as navigation choices down the left side of your Page. You can rearrange them and move them up the left side although not above the About or Likes sections. This positioning is not as visible as before.

Across the top of your Facebook Page, under the Cover image, you can now only fit one other app next to Timeline, About, and Photos. With all of these changes to decrease the emphasis on Facebook apps, why should you still use them on your Page?

The main reason to use apps on your Facebook is that apps allow you to add custom content and functionality to your Page that Facebook doesn’t offer. Here are a few useful apps to enhance your Facebook Page.

1. Survey app

Survey your Facebook fans easily without sending them away from your Facebook Page. If you are using a popular survey tool such as SurveyMonkey, look for instructions on how to add a SurveyMonkey survey onto your Facebook Page. You usually begin the process within your SurveyMonkey account then are led to your Facebook account to specify the Facebook Page where the survey app should appear.

2. Sign up app

Popular email tools such as Constant Contact and Mailchimp also offer Facebook integration. A sign up app on your Facebook Page helps you convert Facebook fans into email subscribers so you have another more direct way to communicate with them.

3. Shopping app

If you have an online store, your ecommerce software might offer Facebook Page integration. Shopify, for example, lets you create a shopping app that imports your store and shopping experience into your Facebook Page for fast and easy access to your products.

4. Custom HTML app

Using tools such as Shortstack or Pagemodo, you can create more customized pages within your Page that use HTML and can even replicate - or embed - a page on your website.

Keep in mind that once you integrate an app into your Facebook Page, you need to create a custom graphic for it to replace any basic default graphic that will show up from the third-party tool you’re using. You will also want to make sure your apps properly display on the left side of your Facebook Page.

If you have installed more than one app, make sure to feature the most important app across the top of your Facebook Page by rearranging them. The rest of your added apps will appear under the “More” menu item.

Finally, make sure to let people know about your app by including the direct link to it in your Facebook Posts such as “Take our survey right here on our Page” or “Sign up for our newsletter here.” People interacting with your Page may be more likely to participate and take action when they aren’t always forced to link away from Facebook.

Read other social media blogs by Aliza Sherman

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