Social Media Blogs by Aliza Sherman
Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.
Using Location-Based Social Mobile Networks
Anyone with a smartphone now carries not only a computer in the palms of their hands but also a GPS device. Social mobile networks tap into people’s location to provide a variety of services and information based on where they are at any given time.
Because of the location awareness of smartphones and various mobile applications, business owners now have new opportunities to communicate with and learn more about their customers than ever before. Here are a few popular social networks that focus on GPS location information.
The future of location-based and location aware marketing brings new opportunities to reach people based on their physical location as well as their demographics and psychographics, based on information they’ve provided wittingly and unwittingly to social networks and ad networks. A mobile marketing company called Placecast offers ShopAlerts that are geo-targeted message notifications to people who are in close physical proximity to a business location. They recently began offering a service linking their location technology to mobile ad networks so even more advertisers can place highly targeted ads into mobile notifications.
While most location-based services are ideal for businesses with physical locations such as restaurants, retail stores and medical practices, any business can benefit from these networks by setting up a profile and interacting on the network. You may have to be a bit more creative to find a tie-in to what you do, but someone with a wine-related product could review wineries or create compilations of wineries on services in the form of a guide on Foodspotting or a list on Foursquare. A photographer could show off their skills posting beautiful images from various locations to relevant networks. Simply having a profile for your business on any of these networks extends your company’s brand.
Read other social media blogs by Aliza Sherman