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Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman

Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the new media industry and their participation on the Internet.

Cleaning Up Your Twitter Account

Cleaning Up Your Twitter Account

If you’ve been using Twitter for a while, it may be time to clean up your Twitter account to make it more effective for your business needs. Even if you recently started using Twitter, it’s a good idea to establish some good habits in the way you set it up and use this popular communications tool.

Here are some common issues that come up when using Twitter and how you can remedy them:

1. The Bad Follower Ratio

While there is no hard and fast rule for the number of people you follow or no specific perfect number of followers, there is something that social media marketers called the “Follower Ratio.” The gist of this ratio is that you follow fewer people than follow you - ideally a ratio of 1.0 or higher (the number of people who follow you divided by the number of people you follow). One reason you may want to check your Follower Ratio is that Twitter spammers tend to follow far more people than follow them back. If very few people follow you or follow you back, it could erroneously reflect badly on you and how or what you tweet. One way to improve your Follower Ratio is to un-follow people who are not following you or who are not tweeting interesting or useful information. Use tools such as Just Un-follow or Manage Flitter to get a list of people who aren’t following you back to un-follow as needed.

2. The Irrelevant Twitter stream

If you find that the tweets from the people you follow aren’t relevant to you, you can un-follow them. Then you can be more strategic about who you follow to make sure that the time you spend reading your Twitter stream is time well spent. A few ways to identify interesting people to follow who tweet about topics that are important to you starts at

In the #Discover section, click on “Who to Follow” to see Twitter’s suggestions for people to follow based on who you follow and the content you re-tweet and favorite. You can also follow @MagicRecs, Twitter’s smart follower recommendation feature. Hone in on specific topics using the Search field at the top of and enter a keyword or hashtag related to your topics of interest such as #retail or #wine or #smallbiz. The first results you’ll see are related tweets so click on People on the left menu to see who is doing the tweeting. You can also use a service like Tweepz to find people to follow.

3. Missing Useful Information

When you follow a lot of people, you tend to miss tweets. Organize other Twitter accounts by category by making Twitter Lists. You don’t have to follow someone to add them to a public or private list to group users together and make it easier to follow specific content. To add someone to a List, go to their Twitter profile. If you’re on, you’ll see a button to the left of the Follow button, and when you click it, you have the option to add them to an existing list you’ve made or you can create a new list. On mobile Twitter, you can click on a gear symbol to get to that option.

You can also create and manage your Twitter Lists on your Twitter profile page. Use private lists to group together news tweets or reporters or for seeing what your competitors are tweeting. Make public lists to let others follow your strategic partners or your favorite Twitterers.

You’ll see more useful information from more relevant followers with a well organized and managed Twitter account.

Read other social media blogs by Aliza Sherman

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