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Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman

Aliza Sherman is a news media entrepreneur, author, women's issues activist, and international speaker.
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the news media industry and their participation on the Internet.

Easy Ways to Optimize Your Company's YouTube Channel

Easy Ways to Optimize Your Company's YouTube Channel

Video is popular online, and these days, even smaller businesses can produce web-quality video and upload it to a branded YouTube Channel. Some common ways you can use online video include showcasing your company, products or services, educating or entertaining your customers.

Your videos alone may not give the right impression of your company if people are landing on an incomplete YouTube Channel. YouTube provides users with a number of channel customization options that include branding, links and playlists.

Here’s a breakdown of how you can quickly fine-tune your YouTube Channel:

  1. Design it. Start off your Channel optimization by creating large, attractive and branded channel art. For the header art at the top of your channel, YouTube recommends a graphics file that is 2560x1440 pixels with a maximum file size of 4MB. Do a Google search for “YouTube channel art templates” for ready-made graphic files. Keep in mind that only a part of the center portion of the larger image you upload will show up on mobile or desktop screens. Note that your Google account profile image shows up for your YouTube account as well.
  2. Add links. Link to your website from your YouTube Channel to help drive traffic. If you’ve got presences on other social networks that you use regularly, add those as well including Twitter, Facebook, Pinterest, and Instagram. You can overlay up to five custom links that will show up on the bottom right corner of your channel art. Google+ will show up automatically so make sure you’re G+ account is set up properly.
  3. Add thumbnails. When you upload a video to your YouTube channel, you have the option of selecting one of three thumbnails pulled directly from the frames of your video. YouTube encourages you to add custom thumbnail images instead of default screen grabs. You may even see a prompt when you’re logged into your Channel to add thumbnail images along with a rundown of your videos that are missing custom thumbnails. Believe it or not, your custom thumbnails should be very large. YouTube recommends 1280x720 pixels with minimum width of 640 pixels.
  4. Add a branding watermark. You can upload your logo or another graphic to your YouTube channel to appear over the videos you upload. Make sure the image you use appears clearly in a smaller size. YouTube suggests using an image with a transparent background and a single color so it is less distracting as people watch your videos. You can also designate a specific display time for the watermark to appear.
  5. Create playlists. Playlists are collections of videos you’ve uploaded or that another YouTube user has uploaded to their Channel. For your own videos, use Video Manager to gather specific videos under a playlist. You could group your TV commercials together or your product demos. When someone watches your playlist, the videos in the playlist will play one after another. To add someone else’s video to a playlist, go to that video on YouTube and click the Add To icon. You can either add the video to a playlist you’ve already created or create a new playlist for it.

By taking the time to customize your YouTube Channel, you’ll create a more strategic marketing tool for your company that better conveys your brand and brand messages using both visuals and video.

Read other social media blogs by Aliza Sherman

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