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Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman

Aliza Sherman is a new media entrepreneur, author, women's issues activist, and international speaker.
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the new media industry and their participation on the Internet.

Editing Videos for Social Media Marketing

Editing Videos for Social Media Marketing

Making a video has never been easier, even for a person without any filmmaking experience. As a small business owner, you can use video to tell your stories in a richer way, serve your customers and build an audience.

While everyone talks about creating a “viral” video where thousands or millions of people watch and pass it around, the reality is, most videos get fewer views. You want to make sure that your videos serve both your audience and your business goals first.

Some ideal uses of video in social media include:

  1. Behind-the-Scenes - Make videos that tell others more about you, your company, your products or services.
  2. Demos - If what you offer requires explanation or demonstration, videotape the information or process and share with your followers.
  3. How Tos - Some of the top-searched terms on Google are “how do you…”, and anytime you search on Google, you might see a How-To video explanation. If you have an expertise in an area relevant to your business, a How-To video or series of videos could work for you.
  4. Live Events - Document and share your participation in and attendance at events such as industry trade shows and community activities. If you or someone from your company is presenting, record clips of their presentation to share and archive.
  5. Commercials - Even if you don’t have professional commercials, you can make some using a smartphone and easy-to-use editing software. If you’re on a budget, consider making short videos in conjunction with any promotions you are running online to attract more attention.

While you can easily make a video from your smartphone, what you produce could be improved upon by an array of online and app-based tools. Here are some editing tools to help you get your video ready for prime time.

YouTube Editor - Upload your video to YouTube, then create a Project in YouTube Editor. You can edit a single video or stitch videos together. You can add an audio soundtrack, text and transitions to your video. You can even insert still photographs.

Any video you upload to YouTube can be edited using annotation to layer text, links and “hot spots” that can make your video more interactive. Google also offers YouTube Capture, an iPhone and iPad app that lets you record and edit videos.

Lumify - Edit videos together on your iPhone with Lumify. Build compilation videos with images, video and audio from your phone.

Video Maker Pro Free - If you’ve got an Android device, you can download this basic and functional video editing app for on-the-go editing.

Fly - This newer iPhone app lets you import four video clips you’ve made on your phone and then edit them together. You can then add a voice over or background music and upload to the web and social networks. Fly also offers a collaborative feature called “Multi-Cam” to allow four different users to shoot and capture video from their individual iPhones that can be edited together.

Regardless of how you create your videos, make sure to leverage them across social networks. A good place to start is on YouTube, but video can also be shared easily on Facebook, LinkedIn and Google+. You can add video to your LinkedIn Profile. Although you cannot upload video to Twitter, including a link to YouTube videos displays the video player in the Twitterstream.



Read other social media blogs by Aliza Sherman
 

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