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Social Media Blogs by Aliza Sherman

Social Media Blogs by Aliza Sherman
Aliza Sherman

Aliza Sherman is a news media entrepreneur, author, women's issues activist, and international speaker.
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the news media industry and their participation on the Internet.

YouTube Features for Video Marketing

YouTube Features for Video Marketing

Keeping up with the latest features on popular social networks can be a challenge. Even the biggest ones, like YouTube, are constantly changing to stay ahead of the competition. YouTube continues to be a major player when it comes to online video, although Facebook is giving it a run for its money. Knowing how to access the various YouTube features they offer can help you better leverage this powerful video platform to market your business.

Here are some YouTube features that you may not be using to your advantage.

1. Add External Annotation to Link to Your Website

In order to use External Annotations to link to your verified website from your YouTube hosted videos, you need to first make sure your account is in good standing and is verified. You will have to provide YouTube with a phone number for account verification and receive a verification code by a voice call or through SMS. In your YouTube Creator Studio, you then need to enable Annotations if you haven’t already.

2. Add Cards to Videos

In addition to Annotations to add text, links, and hotspots to your videos, a newer feature offered by YouTube is called “cards.” A card can point viewers to a URL – but only from a list of eligible sites. It can also display customized images, titles, and calls to action, depending on the type of card you choose. You can add up to five cards per video.

Card types include:

  • Link cards including linking to the website associated with your channel (similar to an External Annotation), linking to your crowdfunding campaign on approved crowdfunding sites, and even merchandise cards to link to your online store, also limited to approved retailers like Shopify. Once you add the card title, call to action, and teaser text, you can also upload an image. You can’t add images to Annotations.
  • Poll cards to engage viewers to provide responses.
  • Video or playlist cards to link to other videos or sections of videos or channel playlists on YouTube.
  • Channel cards to link to other channels on YouTube.
  • Fan funding to solicit contributions from your channel viewers (not all videos are eligible).
  • Donation cards for U.S.-based nonprofits

3. Use the YouTube Creator Studio Mobile App

The Creator Studio App helps you manage your YouTube Channel from your mobile device. You can view your dashboard including basic analytics for your channel activity, recent uploads and comments. The Video Manager feature lets you edit video titles, descriptions, tags, and other settings. You can review comments on all of your uploads, reply to them, and approve or remove moderated or flagged comments. You can customize your notification preferences to get notifications for activity on your Channel. YouTube Creator Studio App is available for iOS and Android devices for free.

4. Use Free Audio Clips from the YouTube Audio Library

If you’re looking for low-cost soundtracks for a video you’re putting together using the YouTube Video Editor, access approved and free audio clips at Music ranges from Hip Hop to Jazz and Blues to Country and Folk. Search by genre, mood, instrument and more. The audio library also contains sound effects like crickets, a storm, and even a zombie snarl.

These are just some of the many features YouTube continues to roll out for content producers. As video, and especially mobile video, continues to grow in popularity, keep looking for ways to use video in your digital marketing efforts.

Read other social media blogs by Aliza Sherman

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