Small Business Financial Article
|Rich Best has spent 28 years in the financial services industry, as an advisor, a managing partner, directors of training and marketing, and now as a consultant to the industry. Rich has written extensively on a broad range of personal finance topics and is published on several top financial sites. Recent books include The American Family Survival Bible and Annuity Facts Revealed: What You MUST Know Before You Invest.|
Protecting Your Intellectual Capital
Those who have achieved success and wealth through their business have done so with their intellectual capital. What exactly is intellectual capital? This is the sum of the business’ hidden assets, such as human resources, knowledge, intellectual property, and all of the client and stakeholder relationships that bring immeasurable value to the company. In essence it is your “secret sauce,” which gives your business its competitive edge. When the recipe is lost or stolen, your business can lose most, if not all of its value.
In simple legal terms, intellectual capital is comprised of the trademarks, licenses, brand names, and patents accumulated in a business. However, as commerce advances into the digital age, more and more intellectual capital is fueled by knowledge and relationships. Business today thrives on networks and partnerships, and it is often a key person or partner who holds the knowledge key. Key people can leave and partners can turn into competitors.
To give you an idea of just how valuable intellectual capital is, consider the bankruptcy liquidation of telecom giant, Nortel. Its hard assets capital equipment, properties, towers, and subsidiaries went for $2.5 billion, while its patents brought more than $4.5 billion.
A big mistake a lot of entrepreneurs and business owners make is they don’t patent their creations, or patent the wrong things. For instance, if a business creates a revolutionary manufacturing process and patents it, the “secret” becomes accessible to your competitors. Trade secrets should remain secret. But, if the new process is meant to be marketed to the public, then it needs to be patented.
If your success and, ultimately, your wealth are inextricably tied to a trade secret, a patent, a brand, or trademark, you should protect it as if you were guarding a vault of gold; because it is likely it is worth far more than gold. It’s strongly recommended you hire an attorney who specializes in intellectual capital.
Intellectual Property Insurance
Most general liability policies do not provide coverage for intellectual property. Without intellectual property insurance coverage, your company is, in essence, self-insuring against the risk of loss or damage. Patent insurance is a specialized form of intellectual property insurance that can indemnify your company from loss due to patent litigation. One type of coverage, referred to as “offensive coverage,” protects you, as the patent holder, and “defensive coverage” provides protection in the event your company is accused of patent infringement.
Obtaining intellectual property insurance may be more involved than obtaining a patent, but the effort is well worth it. The application and underwriting process is fairly extensive, requiring an in-depth patent search, legal opinions, and a customized proposal from the insurer stating the terms under which your intellectual property will be covered. Should you have a claim, either defensive or offensive, the insurer will investigate the claim, and, if need be, will manage the lawsuit and any negotiated settlements.
Insuring intellectual property is a complex issue that should only be addressed with the help of an insurance broker who specializes in this particular area.
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